Bombay Hemp Company Unveils New Brand Identity, Marketing & Advertising News, ET BrandEquity

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Bombay Hemp Company Unveils New Brand Identity

Bombay Hemp Company (BOHECO) has unveiled a new brand campaign and identity, reflecting the company’s transition and streamlined strategy focused on the future of hemp and medicinal cannabis in India’s healthcare and healthcare ecosystem. farming.

The brand, BOHECO Life, will integrate with BOHECO, with all products undergoing a significant visual transition.

This integrated look represents the commitment to the customer or patient and the positive impact of medical cannabis in enabling people to live healthier and more sustainable lives, the company said in a press release.

Chirag Tekchandaney, Co-Founder and Managing Director of BOHECO, said, “For much of the past decade, we have worked tirelessly to challenge misconceptions about industrial hemp and medical cannabis, promoting the acceptance of cannabis-based health and wellness solutions targeting improvement. quality of life for all. »

He added: “The recent notification from the Food Safety and Standards Authority of India (FSSAI) that hemp seed and its derivatives may be sold as food or used as an ingredient in food has been a major win for the industry. which was practically non-existent. »

Yash Kotak, Co-Founder and Chief Marketing Officer, BOHECO, said, “The more we investigate the properties of vijaya, the more we discover what this super culture can help us achieve. Our research, in pursuit of such innovations, has expanded the health and pharmaceutical applications of various parts of the cannabis plant, leading to three new product innovations, with more in the pipeline for 2022 and 2023.”

He added: “The past decade has not only seen the institution of a self-sustaining industrial hemp and medical cannabis ecosystem, but also a growing acceptance towards vijaya– therapies based on. We now look forward to working closely with our stakeholders to make natural healing more common through our mission – to educate, nurture, uplift. And the new products are a step in that direction.

The new look represents a commitment to innovation and the company’s focus on creating a world-class platform.

Last week, Tata Consumer Product Ltd (TCPL) announced its entry into the plant-based meat products category, under a new brand “Tata Simply Better” and introduced four variants – Nuggets, Burger Patty, Awadhi Seekh Kebab and Spicy Finger. According to the FMCG arm of the Tata Group, plant-based meats are at the forefront of the broader plant-based protein landscape, aiming to replicate the sensory and cultural resonance of animal-based meat, but without the associated implications. for the environment and health.

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