ŠKODA AUTO unveils new brand identity and accelerates online campaign


ŠKODA AUTO will invest an additional €5.6 billion in e-mobility and €700 million in digitalization over the next five years

Mlada Boleslav – ŠKODA AUTO presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and a completely updated corporate identity (CI). In addition, the Czech car manufacturer is accelerating and expanding its online campaign: ŠKODA AUTO will market three new 100% electric models from 2026, with more to follow. The VISION 7S concept study offers an overview of one of these models. The all-electric share of European sales of ŠKODA-branded vehicles will increase to more than 70% by 2030. To achieve this, ŠKODA will invest an additional €5.6 billion in electric mobility and €700 million in digitization over the next five years.

Klaus Zellmer, CEO of ŠKODA AUTO, said: “Today is a very special day in the history of ŠKODA AUTO: we are unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we are giving a specific insight into an all-new ŠKODA model that will complement the top end of our product portfolio and customer base. Additionally, we are significantly accelerating our online campaign and will launch three more all-electric models by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we will invest a total of €5.6 billion in e-mobility and a further €700 million in digitalization over the next five years, ensuring the future viability of business and jobs. .

Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, adds: “With our new brand identity, we are preparing for the electric future and clearly positioning ŠKODA among the external competition while distinguishing ourselves even more clearly from the other brands of the Volkswagen Group. The VISION 7S is the precursor to our new design language that we will be rolling out across the entire product line over the next few years. We will also use it to strengthen our appeal to customers; with the new style, we are taking the brand to the next level and aligning it with the new needs and expectations of our customers, especially with regard to user experience (UX), connectivity and the entire customer journey .

Accelerated e-campaign: Three new models by 2026; more soon

The Czech automaker is significantly accelerating its electronic campaign and will launch three more all-electric models as early as 2026. In addition to a small car, there are plans for a compact SUV and a seven-seater for families. The VISION 7S concept study, with its range of over 600 kilometers (370+ miles) and peak charging rate of 200 kW, offers specific insight into the seven-seat electric SUV. ŠKODA is aiming for a share of 100% electric models in Europe of over 70% by 2030. In the transition phase to e-mobility, the brand is strengthening its high-efficiency combustion engine product portfolio and will unveil the new generation SUPERB and KODIAQ in the second half of next year. A refreshed OCTAVIA will also follow in 2024.

ŠKODA VISION 7S: 7-seater SUV based on the MEB with a range of over 600 km

The VISION 7S offers the first specific preview of a completely new ŠKODA model and at the same time presents the brand’s new design language. The all-electric SUV offers generous space for up to seven passengers and numerous Simply Clever details, complementing the high end of the brand’s product portfolio and customer base. The concept study is based on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This provides a maximum range of over 600 kilometers (370+ miles), in the WLTP cycle.

New design language, new logo and updated corporate identity

ŠKODA AUTO has created a new design language for the electric and digital age, which will be rolled out gradually from next year. It is defined by clear, reduced lines that underline the simplicity and value of the new models from ŠKODA. Characteristic elements of the new design language include the new front end with a so-called Tech-Deck face and sustainable materials inside.

The brand’s new logo no longer uses sculptural 3D graphics. It is ŠKODA’s response to an increasing shift in marketing activities from print to online. The IC has also been substantially revised; in terms of color, ŠKODA AUTO will now use two different green hues – Emerald and Electric Green, which stand for ecology, sustainability and electromobility.

Ambitious sustainability goals along the value chain

ŠKODA AUTO is a strong advocate of sustainability throughout the value chain. For example, the company is committed to using electricity from renewable sources. In Mladá Boleslav, the production of batteries directly at the factory guarantees short transport distances, as the car manufacturer uses two electric trucks for this purpose. From 2030, Czech and Indian factories will produce net zero emission cars. The Vrchlabí factory leads the way; the site has already been CO2 neutral since 2020.

ŠKODA is also committed to sustainability in its products: An ENYAQ iV uses 13 kilograms of recycled plastic recovered from end-of-life battery cases and bumpers. The recycling rate for the steel used in the bodywork is 40%, while the recycling rate for aluminum is 60%. The side windows are made of 20% recycled glass. Inside, the ENYAQ iV also offers seat covers made from 40% virgin wool and 60% recycled PET bottles.

At the same time, ŠKODA AUTO has enlisted the support of a sustainability advisory board to implement its ambitious sustainability goals. The five internationally experienced members provide new impetus and suggestions for current and future measures related to sustainability. In this way, they promote a more versatile dialogue on sustainability topics between the car manufacturer and its stakeholders.



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