The Mint calls on brands to boycott Gaurav Taneja for displaying Hindu identity


A few days ago, a former pilot and YouTuber, Gaurav Taneja, popularly known as the Flying Beast, tweeted a photo of himself performing a housewarming ritual with his wife Ritu Rathee and youngest daughter.

In his tweet, Gaurav Taneja said that Hinduism is a way of life based on science to reveal that two families were unaffected by the Bhopal gas leak on December 3, 1984, when they regularly performed the Havan अग्निहोत्र (हवन), which is a natural antidote. to pollution.

The influencer’s tweet went viral on social media, with nearly 65,000 people liking it and over 9,000 people retweeting it.

However, Gaurav Taneja’s shameless display of his Hindu way of life seems not to have been well received by the “liberal-secular” media. The usual suspects jumped on the scene to criticize Gaurav Taneja for not being ‘awake’ enough. For them, a YouTuber with over 14 million subscribers/followers on YouTube, Instagram and Twitter openly displaying his Hindu credentials was no happy sight.

Several far-left Twitter trolls with large followings, such as Akash Banerjee and Abishek Baxitook to Twitter to denounce Gaurav Taneja for making such claims, which they said were ‘unscientific’ and ‘whatsapp university’ knowledge, a bogeyman used by the left often to dismiss cautious arguments made by right-wing intelligentsia and nationalists.

The attack on Gaurav Taneja, his wife and two daughters is not limited to a few specific trolls. The left-liberal media ecosystem also descended on him to criticize him for his tweets. They also want to “cancel” him for the open display of his faith.

Mint, a subsidiary of Hindustan Times, published an article calling on brands to disassociate themselves from the popular YouTuber claiming that Taneja was peddling propaganda, in addition to stinky misogyny, child abuse and abuse of their pet dog. company.

LiveMint report targeting Gaurav Taneja/ Image source: Mint

Mint’s article apparently called on popular brands such as Google India, Airtel, Tata Cliq, Realme, Dell India, Mamaearth and Rage Coffee to dissociate themselves from supporting the popular YouTuber. The Mint wants Gaurav Taneja ‘cancelled’ for his ‘politically motivated’ post.

“Their videos attract a large majority of Hindi-speaking audiences who find this content real, relatable and unfiltered. Naturally, big brands flock to collaborate with them for influencer marketing campaigns,” lamented Mint journalist Shephali Bhat in his report.

According to the ‘Reporter’, several social media users on Twitter, Instagram, Reddit and YouTube have frequently pointed out that content posted by Gaurav Taneja aka Flying Beast smacks of misogyny, child abuse and mistreatment of their pet dog. .

“It’s about the brands that continue to partner with content creators who are called out for visibly bigoted content. Most brands don’t even seem to be aware of the content a creator produces, forget the reviews they receive on a daily basis,” the report read, calling on brands to “cancel” pilot-turned-YouTuber for being Hindu. .

Bhat claimed to have contacted eight brands that have recently collaborated with Flying Beast or its associated channels. However, among them, only three brands responded. As the far-left ‘journalist’ lamented Gaurav Taneja’s growing popularity and how big brands were ignoring his boycott demands, she called for a regulator to look into the quality of content creators like Gaurav Taneja and his impact. has on society.


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