Vital Pet Life Announces Membership of Sustainable Packaging Coalition as Part of Continued Commitment to Being a Circular Business


Vital Pet Life listens to the 2019 GlobalWebIndex, unpackaged sustainable packaging data, citing 64% of consumers saying recyclability is the most important aspect of eco-friendly packaging. “We are committed to reducing our environmental footprint and thinking long-term to incorporate responsible business practices. By becoming a member of the Sustainable Packaging Coalition, we will continue to learn, adapt and champion sustainable packaging and innovation,” says Donie Yamamotofounder and CEO of Vital Pet Life.

Vital Pet Life not only brings welfare to its customers’ pets, but continues to infuse environmental responsibility into all aspects of its business, from sourcing, formulation and packaging. Their flagship product, Wild Alaskan Salmon Oil, is certified 100% sustainable by the Marine Stewardship Council (MSC). Green-lipped mussels, one of four ingredients in Vital Pet Life’s exclusive new Mobility Powder, are recognized as sustainable and rated a “Top Pick” by the Monterey Bay Seafood Watch. The “best choice” rating indicates that GLM aquaculture is highly sustainable.

“When brands are both sustainable and profitable, they often take a holistic approach to sustainability and see sustainability as the driver of their business transformation, impacting not just marketing but the entire organization, from supply to the supply chain,” said Thomas Hussonvice president and principal analyst at Forrester.

About Vital Pet Life – Vital Pet Life, a WBENC certified woman-owned business, is ranked number 348 on the 2021 Inc. 5000 list of America’s fastest-growing private companies. Donie Yamamoto founded Vital Pet Life in 2017, after moving to the United States The Philippines six years earlier. Vital Pet Life products include Wild Alaskan Salmon Oil, MSC Certified 100% Sustainable, Oatmeal & Aloe Vera & Liquid Glucosamine Pet Shampoo with Chondroitin & MSM. Vital Pet Life’s mission is sustainability, transparency and animal advocacy. Learn more about and followed on Facebook, Instagram, LinkedIn and Twitter.

SOURCE Vital Life for Pets


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