LOS ANGELES — Vital Pet Life recently launched its latest Mobility Daily Joint Supplement product, a functional powder to support joint health in dogs and cats.
The product is formulated with Vital Pet Life’s proprietary blend of four ingredients: New Zealand Green Lipped Mussel, Virgin Krill Extract, Organic Flaxseed and Alfalfa Protein.
Green-lipped mussel offers omega 3 fatty acids, including EPA and DHA, to reduce joint inflammation. It is also a source of glucosamine, chondroitin, zinc and magnesium. Virgin krill extracts promote collagen formation to increase mobility and flexibility, according to the company.
Organic flaxseed offers fiber and the omega-3 fatty acid alpha-linolenic acid (ALA) for added anti-inflammatory benefits, and alfalfa protein contains many vitamins and minerals – including calcium, potassium, magnesium, vitamins C, B12 and D – to support nutrient absorption.
“We have spent the past three years researching and formulating a clean and powerful mobility product in powder form,” said Donie Yamamoto, Founder and CEO of Vital Pet Life. “The blend of green lipped mussel and krill extract is rarely found on the market, especially in combination with certified organic flaxseed and alfalfa protein. Together, these four sustainably sourced ingredients promote health joints while reassuring pet families that they can trust and feel confident about what they are giving their pets.
The brand cited a survey conducted by Kerry, in which 90% of 330 dog and cat owners surveyed said it was important to read ingredient labels before buying a pet food or treat. Its new Mobility supplements are formulated without artificial ingredients, preservatives, additives or fillers.
“Around the world, pet owners are paying more attention to product labels and looking for pet foods that contain simple, identifiable ingredients that they recognize,” says Cynthia Rasmussen, Head of Product Development commercial at Kerry’s Food Protection and Preservation business.
Plus, these Mobility Daily joint supplements are packaged in a flexible, recyclable, eco-READY™ pouch with a high-barrier, all-polyethylene resin material optimized for recyclability. The packaging features the How2Recycle label to provide clear recycling instructions to consumers.
Learn more about novel pet foods and treats.
