LOS ANGELES — Vital Pet Life announced on April 6 that it has joined How2Recycle and the Sustainable Packaging Coalition as part of its commitment to recyclable packaging. According to data from Sustainable Packaging Unwrapped’s GlobalWebIndex, 64% of consumers believe that recyclability is the most important part of environmentally friendly packaging.
“We are committed to reducing our environmental footprint and thinking long-term to incorporate responsible business practices,” said Donie Yamamoto, Founder and CEO of Vital Pet Life. “By becoming a member of the Sustainable Packaging Coalition, we will continue to learn, adapt and advocate for sustainable packaging and innovation.
The company’s first product, Vital Pet Life Plus, currently incorporates recyclable materials into product packaging, and now seeks to “infuse environmental responsibility into all aspects of its business, from sourcing, formulation and packaging,” Vital Pet Life said. Other Vital Pet Life sustainable products include a Marine Stewardship Council (MSC)-certified wild Alaskan salmon oil, as well as the company’s Mobility powder, which includes green-lipped mussel rated as a “top pick.” by the Monterey Bay Seafood Watch.
“When brands are both sustainable and profitable, they often take a holistic approach to sustainability and see sustainability as the driver of their business transformation, impacting not just marketing but the entire organization, from supply to the supply chain,” said Thomas Hussonvice president and principal analyst at Forrester.
The mission of the Sustainable Packaging Coalition is to bring together packaging stakeholders to drive real-world advances in packaging systems, including sourcing, manufacturing, renewable or recyclable solutions, clean production technologies, optimization of the life cycle, the use of materials and energy and the improvement of recovery.
How2Recycle is a label standardization system that aims to help companies clearly communicate the recyclability of their products to consumers.
Learn more about sustainability in the pet food and treats industry.